Christmas Jumper Day

Overflowing with fun and love, Christmas is the best time of year to share and spread joy to everyone around us. This year, DAKS was adding an extra touch of heart-warming festive vibe by supporting the Save the Children’s Christmas Jumper Day campaign. The campaign is aimed at transforming and saving children’s lives in Hong Kong and around the world. First launched by Save the Children in the UK in 2012, this is the first event to be held Hong Kong. Echoing the slogan “make the world better with a sweater”, people joined by wearing a jolly festive-themed jumper to school, work or anywhere on that particular day. In Hong Kong, DAKS was making it even easier for everyone to support, by liking or following the DAKS official Facebook page or simply following the DAKS Instagram official account (DAKS Asia Pacific), DAKS would donate HKD$10 to Save the Children for each like or follow. Teddy bear Jeremy also visited DAKS Elements store again with special celebrations including fun-filled balloon twisting sessions and Christmas carolling.